Punjab Thathera Art Legacy We aim to Transform Tradition into Trend P-TAL is a brand creating nostalgia and our Artisans are the centre of the brand. Products are centred to provide great customer experience with minimum effort. The traditional products from our rich heritage are just a click away.
The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass,copper and bell metal utensils by hammering metal sheets. This unique craft of the Thatheras of Jandiala Guru, Amritsar is the first craft from India to be inscribed in the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2014. Over the years, due to the onset of changing culture and modernised tastes, this craft lost its stature. This craft is not simply a form of livelihood for Thatheras, but a legacy which has been passed on for the past 200 years from generation to generation.
P-TAL is an epitome of transforming tradition into trend while converting practice into perfection thus moulding the vessels of hope!
Our Vision
Our aim is to revive and resuscitate the traditional Thathiar craft. With this aim in mind, we adopted a dual-faceted approach of developing aesthetic products for the niche markets, and utility based products for the mass markets.
For making the craft sustainable, our long term goal is to involve the next generation of the community in this craft, by making them aware about the lucrativeness of this craft and its immense untapped potential in the market. Our goal is to take the craft to international markets, and to simultaneously improve the livelihood and infrastructure of our thatheras and Jandiala Guru for the holistic sustenance and development of the craft at every stage.
